The young founders of "Party Sober" clothing hope to demonstrate that sobriety can be cool.
By Bryan Le for The Fix
Drinking and drugging may seem "cool" thanks to movies like The Hangover, shows like Jersey Shore and good ol' fashioned peer pressure, but two teens are aiming to majorly amp up the appeal of sober living. Dominic Suazoand Feril Trevor Davis have seen how alcohol and drug use in the media can have a negative impact on young people—so they've founded a new clothing company called Party Sober to demonstrate that sobriety can be young, fun and hip. "People just glamorize…but after going down that road and seeing how dark and scary addiction is we're trying to combat that message," Davis says, "It's cool to live life and party sober and not need a drink or drug to be yourself." Davis says the strict "drugs-are-bad" messages transmitted through PSA's and DARE can be alienating to teens, who are more likely to listen to their own peers. "The edge we have is not being an authority figure, it's on a peer basis and not an authority figure telling them what to do," he explains. "I was told drugs were wrong and that didn't stop me. I didn't have anyone telling me what it's really like out there." Instead of demonizing drugs and alcohol, Party Sober emphasizes the coolness of clean living, in a similar vein to the Demi Lovato-approved fashion line Sober is Sexy; the clothes also provide a counterpoint to fashion statements like Urban Outfitters' recent alcohol-touting tees. Suazo and Davis plan to donate a portion of their sales to helping addicted youths get back on their feet again.
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